Are you the owner of a business and don't have a website yet? Or you are yet to make up your mind? If you are hesitant, I'm pretty sure that this article will make you change your mind.

You may be wondering if, in this age of social media, it is still necessary to be present on the web with personal and private space? It is true, Facebook, Instagram, Twitter and other social networks, especially in recent years, have offered (and are increasingly offering) the possibility for professionals and entrepreneurs to appear on the internet, but this is not enough to be present in an optimal manner.

While social media is a great place to engage with your audience and share quality content, it is not the centre for conducting your business.

So here are the 5 essential reasons why you should have a site for your business.

Your website allows your business to be discovered

Your website becomes your digital footprint, open 24 hours a day, 7 days a week. There are no geographical or temporal limits on the network, so your company will be reachable without obstacles by anyone carrying out a specific search on the web which is oriented towards your offer. On the web, time and place limits are removed, and your products or services will always be reachable by anyone and at anytime.

Your website helps build customer loyalty

A website allows you to create an even more solid relationship with your customers through the implementation of channels dedicated to them, the publication of news, offers, articles, and the ability to manage direct promotional systems or offer a messaging system snapshot. In short, through your site, open the doors of your company with a simple click.

It provides credibility to your company

The average user/customer nowadays uses the web more and more, not only for purchases or reservations but also to find information and perform research.

The digital presence of a company is now "taken for granted" by users. However, not being present online with a website means losing value in the eyes of users, especially when compared with the competition.

Consolidate your brand identity

A functional and complete website strengthens your image and supports your company, as well as strengthening its values and brand image, just like your logo and coordinated graphics do. The website is the topmost piece. Think of those who hear about you by word of mouth: they will surely be inclined to look for you on the web for more information about your company. Your website is your virtual business card.

Create interaction with social platforms

We opened the article talking about social media and so we will close it. We have emphasized that social networks offer excellent and undeniable support to professionals and companies. But, although they are universal and easy to use, they are not unique and all-encompassing for your company's online communication.

The advantage of a website is its ability to be personal and multilevel: you can customize it as you want, you can "talk" as you think is best for your users and, above all, you can interact with whoever you want. In this context, social channels become the main shoulder on which the website rests, to be more and more in step with the times and comprehensive.

Did it convinced you enough? Fear not. Feel free to contact me and I'll provide you with a free consultation for the creation of your new website or for a revamping of what you already have online!