Hello! I'm Reza San, a seasoned UI designer with a flair for creating stunning and functional digital experiences. With 11 years of design experience, I’ve had the honour of receiving awards from Crowbar and D&AD, fuelling my passion for pushing the boundaries of design.

For the past six years, I've been an Art Director at VML, where I lead the art direction and UI design, shaping innovative and engaging user experiences.

My expertise lies in user interface prototyping and design, with a particular strength in aesthetics. Although my specialisation is in UI design, I am also deeply involved in strategy and UX thinking. Additionally, my front-end development skills enable me to bring designs to life, ensuring seamless integration between design and functionality.

I strive to blend functionality with beauty, ensuring that every project not only meets but exceeds user expectations. My approach is holistic, integrating strategic insights with user-centric design principles to deliver solutions that resonate deeply with users.

Outside of work, I cherish time with my family and my 5-year-old son. I'm also an avid football player, participating in weekly 5-a-side and 11-a-side matches. One of my most cherished hobbies is maintaining a reef tank at home, where I find peace in caring for corals and saltwater fish. Additionally, I have a deep love for fishing, which allows me to connect with nature and unwind. I'm also the kind of guy who loves organizing team-bonding activities and get-together sessions for my colleagues, fostering a collaborative and positive work environment.

AWARDS & EXHIBITIONS