Introducing GCash Flashback, a dynamic feature designed to transform the financial journey of GCash users into an exciting visual story. Inspired by the popular "Spotify Wrapped," this project offers a personalised year-end review, showcasing spending habits, favourite app features, and financial milestones through vibrant animations and engaging graphical visualisations. Celebrate achievements with fun badges, explore top activities, and relive the year with GCash in a whole new way.

Wella has introduced an exciting new product series called Color Studio, aimed at revolutionising the hair dye market for millennials. Our goal is to create a digital solution that translates seamlessly from the real-world shopping experience, integrating it into Wella's existing retail website. This digital experience is designed to educate consumers about the new hair dye products, guiding them through a simple three-step process to make informed decisions and enjoy a seamless, enjoyable journey.

Bringing together a community of photography professionals and enthusiasts for inspiration and engagement, the Sony Alpha Universe website aims to be a content-rich platform that nurtures a vibrant community while seamlessly integrating product recommendations. The design approach focused on creating a unified, scalable brand experience that drives deeper user engagement and supports localised marketing efforts across the APAC region.

We developed an accessible and interactive platform for easy and continuous learning and skill upgrading for Hilton employees. The portal includes two engaging games: "Grid Guru," a crossword puzzle, and "This or That," where users swipe to answer questions. Badges were designed to reward users for their achievements. This gamified approach not only makes learning fun and interactive but also promotes deeper understanding and continuous engagement among Hilton's diverse teams across the APAC region.